As a sports brand, we know a thing or two about pushing ourselves to be better. We see sustainability in much the same way. It’s about applying our strengths. Acknowledging and improving on our weaknesses. And making a team effort to reach common goals.
At PUMA, we’re working to manage our impacts and improve our performance across ten key sustainability areas. By doing so, we’ll make better products, and contribute to a better environment and society. And as we make progress, we’ll keep raising the bar to new and higher levels.
With our Forever Better sustainability strategy, we continue our path to fully integrate sustainability into all our core business functions. The strategy is based on our 10FOR25 targets, which were introduced in 2019, following an extensive materiality analysis and stakeholder dialog.
As a result, we have identified 10 target areas to improve our sustainability performance: Human Rights, Climate Action, Circularity, Products, Water and Air, Biodiversity, Plastics and the Oceans, Chemicals, Health & Safety as well as Fair Income.
There is only one FOREVER - Let's make it better